$150M+
Raised for public & private companies
Tina Khadivi / Surevix deck, July 2026
Healthcare & mining / Boutique strategic advisory
Capital experience.
Revenue execution.
We help healthcare and mining companies strengthen their market position and capture more commercial value. Fundraising and founder advisory experience meet demand generation, revenue recovery and hands-on execution.
Selected individual experience
Experience that changes
the conversation.
$7.6M
Reported software client profit
Troy Assoignon / published growth-strategy result
30+
Founders advised
Tina Khadivi / healthcare, technology and founder advisory
Prior individual experience. Tina’s credentials are reported in the supplied Surevix deck; Troy’s result is self-published. Context and attribution.
Two primary sectors. A precise mandate.
Public companies: align the corporate story, commercial positioning and the return on marketing investment.
Healthcare: improve patient and provider demand, conversion, retention and growth across locations.
Mining: make asset economics, milestones and strategic priorities understandable to investors and stakeholders.
The partnership: Tina Khadivi brings $150M+ in reported fundraising experience and advisory work with 30+ founders; Troy Assoignon brings positioning, revenue recovery and advertising execution.
Start with a Strategic Growth Review: diagnose the opportunity, prioritize investment and define the first 90 days. Connect: linkedin.com/in/tikha · positioningexpert.com.
Our focus
Where a clearer strategy
has material consequences.
Each mandate starts with the company’s economics, audience and stage of development.
01
Healthcare
Specialty pharmacy, healthcare platforms and innovation businesses. Align positioning, demand, referrals and conversion with the economics of growth.
02Mining & metals
Translate the asset story, disclosed economics and milestones into clear corporate positioning and purposeful stakeholder engagement.
+Public & private
Across both sectors, adapt the mandate to the company’s ownership, stage, commercial model and communication responsibilities.
The mandate
Make the story stronger.
Make the investment work harder.
01 / Strategic positioning
Establish the case.
Define the audience, sharpen the value proposition and align leadership around a story the market can understand and act on.
02 / Demand & media
Improve the return.
Examine audience quality, creative, channel allocation and the path to conversion. Connect paid media, search and content to an agreed business objective.
03 / Revenue recovery
Capture the value.
Find missed opportunities in offers, pricing, sales, referrals and follow-up. Give teams clear priorities and leadership a useful performance view.
Begin with a strategic growth review
One priority.
A defensible plan.
Direct partner involvement.
For leadership teams making a consequential decision about positioning, commercial performance or a substantial marketing investment.
Understand the economics
Review the business, stakeholders, current spending and evidence of performance.
Prioritize the upside
Identify the strongest opportunities, what supports them and what needs to be tested.
Define the first 90 days
Set the mandate, owners, investment decisions and measures of progress.
A conversation with the partners
What needs to change
for the next stage of growth?
Discuss your commercial priorities, current investment and the opportunity ahead.