$150M+
Tina’s reported fundraising
For private and public companies
Sector perspective / 02 / Healthcare
Turn qualified demand
into sustainable growth.
Connect patient and provider acquisition to the full commercial journey: inquiry, access, conversion and retention. For healthcare platforms, service businesses and commercial healthcare companies.
Relevant partner experience
Healthcare context.
Capital and commercial judgment.
30+
Founders advised
Including named healthcare innovation references
CFO/COO
Partner at Surevix
Healthcare & specialty-pharmacy investment platform
Surevix overview, July 2026, p. 3. Direct partner credentials; no JV healthcare campaign return is implied. Explore the experience.
The leadership priority
The return is decided beyond the click.
Growth depends on who you attract, whether the business can serve them and what happens after they express interest. The right mandate follows that journey.
Demand matched to capacity
Focus acquisition on relevant services, locations and audiences, with scheduling and operational capacity considered before spending expands.
Conversion through the full journey
Identify friction in calls, referrals, intake, appointment booking and follow-up. For B2B healthcare, examine evaluation, procurement and sales conversion.
Retention and platform economics
Assess referral development, ongoing relationships and performance across locations. Make growth visible at the level leadership can act on.
How we engage
A mandate built around
the decision ahead.
01 / Focused engagement
Acquisition & conversion mandate
Improve the connection between campaign investment and actual patient or customer activity.
- Audience, service-line and location prioritization
- Paid media, search visibility and landing-page strategy
- Inquiry-to-booking or lead-to-sale conversion review
02 / Focused engagement
Healthcare platform growth mandate
Create a coherent commercial approach across a portfolio or network while addressing local differences.
- Brand architecture and market positioning
- Referral, retention and follow-up opportunities
- Location-level scorecard and execution priorities
Commercial accountability
Agree what progress
needs to look like.
Business objectiveMeasures to define togetherExecutive sponsor
Provider servicesQualified inquiries → booked → attended appointmentsOperations / marketing
Healthcare B2BQualified opportunities → evaluation → contracted revenueCommercial leadership
Multi-location platformsAcquisition economics, capacity and retention by locationPlatform CEO / operating partner
The measurement plan follows the business model and uses client-approved data practices. Clinical claims and patient communications stay within the organization’s review process.
Research perspective: IQVIA: connecting marketing, referrals and operations ↗A conversation with the partners
What needs to change
for the next stage of growth?
Discuss your commercial priorities, current investment and the opportunity ahead.